BA Components at KBB 2018, was a stand that packed a great deal of product and hospitality into a relatively compact footprint. With 12 kitchen display booths, and the sizeable 'BA Diamond Club' lounge (nearly half the stand space), creating a sense of flow and space was the challenge. A diamond shaped center section, created inviting entrances, which then funneled visitors inwards towards the light and airy interior providing the necessary flow.